TikTok Username Not Updating? Causes, Fixes, and Full Guide

Introduction: Why Is Your TikTok Username Not Updating?

Few things are more frustrating for a digital creator or business than realizing your username not updating TikTok error is blocking your rebranding efforts. You tap your screen, type in a brand-new, polished identity, hit save, and watch in disbelief as your profile instantly reverts to your old handle. This silent failure leaves creators stranded between identities, hindering discoverability and confusing loyal followers.

Your handle is far more than a simple label; it serves as your digital fingerprint across the platform’s ecosystem. When an update fails to process, your profile links break, tagging features malfunction, and your discoverability on the “For You” page can take an immediate hit. To resolve this glitch, you must first pinpoint whether the issue stems from an algorithmic hold, a policy cooldown, or a technical sync conflict.

Smartphone displaying a TikTok profile editing screen with an error prompt on the username field
Smartphone displaying a TikTok profile editing screen with an error prompt on the username field

TikTok Username vs. Display Name: Understanding the Crucial Difference

Many creators confuse their display name with their unique username, leading to misdiagnosed account issues. Your display name is the large, prominent title shown at the top of your profile page, which TikTok allows you to modify once every seven days. This field supports emojis, spaces, and non-standard characters to help humanize your page.

In contrast, your username begins with the “@” symbol and functions as your direct URL slug (tiktok.com/@yourname). TikTok governs this unique identifier through an inflexible 30-day security rule to prevent identity churn. If you attempt to alter your handle thinking it follows the seven-day display name allowance, the interface will reject your request outright.

The Impact of an Outdated Handle on Branding and SEO

Running an active marketing push with a mismatched or broken handle sabotages your cross-channel discoverability. TikTok’s native search engine indexes usernames to serve relevant creator recommendations to users searching for specific niches. An un-synced handle prevents your profile from appearing in real-time query results, diverting valuable traffic to competing creators.

External links on your website, Linktree, or partner collaborations will immediately produce 404 errors if an update partially registers on the back end. Furthermore, audience trust plummets when potential brand sponsors see outdated or inconsistent branding between your content and your profile URL. Maintaining handle consistency across platforms remains essential for building long-term digital authority.

The 30-Day Rule: TikTok’s Primary Restriction Explained

The primary reason creators face their username not updating TikTok issue is the platform’s built-in 30-day cooldown policy. Unlike platforms that allow frequent handle alterations, TikTok treats identity changes with extreme caution. This foundational security architecture preserves platform integrity and shields the wider community from predatory social tactics.

Without this friction, malicious actors could rapidly cycle through stolen identities, execute impersonation scams, or mass-register desirable brand handles to resell on unauthorized markets. By enforcing a mandatory waiting window, TikTok creates a stable digital environment for creators and everyday viewers alike.

How the 30-Day Cooldown Mechanism Works

TikTok measures its 30-day cooldown period with absolute mathematical precision down to the exact second. The timer begins the exact moment your previous handle update registers on TikTok’s primary database servers. If you updated your handle on the 1st of the month at 3:15 PM, the system locks your credentials until the 31st at precisely 3:15 PM.

Attempting to modify the field even an hour ahead of this strict timestamp will result in an automated rejection. The application interface rarely explains this chronological precision, often displaying a generic error that confuses users. Understanding this timing mechanism saves you the headache of repeatedly submitting failed modification requests.

How to Check the Exact Date You Can Update Again

Locating your eligibility window does not require contacting support if you know where to look inside the mobile interface. Navigate directly to your profile, tap the “Edit profile” button, and select the “Username” row. Instead of an editable text box, the application presents a locked input screen.

Directly beneath the username input field, inspect the faint, gray helper text carefully. TikTok explicitly prints: “You can change your username once every 30 days. You can change it again after [Date].” If the listed date sits in the future, the native servers will automatically decline any manual override attempts.

Can You Bypass the 30-Day Limitation? (Dispelling Myths)

The internet is full of purported “hacks” promising to bypass the 30-day limitation, but these methods are entirely ineffective. A common myth suggests that rolling back your smartphone’s system clock tricks the app into unlocking the username field early. Because TikTok relies entirely on server-side timestamps rather than local device time, this trick fails every single time.

Another dangerous trend involves downloading modified third-party APKs or paying external “unban” agencies to reset the restriction. Installing these modified apps compromises your login credentials, while paying third parties almost always results in financial scams. Worse, suspicious activity on your account can trigger a permanent suspension under TikTok’s strict anti-tampering terms of service.

Infographic illustrating TikTok's 30-day username cooldown timeline versus the 7-day display name window
Infographic illustrating TikTok’s 30-day username cooldown timeline versus the 7-day display name window

Common Reasons Your TikTok Username Fails to Update

If your 30-day cooldown has expired and your username not updating TikTok problem persists, deeper technical roadblocks are likely at play. From corrupted device registers to server-side account flags, numerous variables can intercept an update request. Isolating the specific technical barrier is the quickest path to resolving the issue.

Corrupt App Cache and Temporary Data Conflicts

TikTok stores massive amounts of temporary cached data on your mobile hardware to speed up video delivery and interface rendering. Over time, these cached script fragments become fragmented or corrupted, creating synchronization barriers between your device and TikTok’s central databases. When this occurs, your device displays cached local data rather than pulling the freshly updated status from the server.

Latency, Unstable Connections, and Sync Errors

Submitting an account alteration requires an unbroken, low-latency connection to write new data into global user registries. If your cellular connection or Wi-Fi network experiences an imperceptible data drop during submission, the API handshake terminates prematurely. The client app may visually show the change for a split second before snapping back to the old data once the server sync drops.

Username Already Claimed or Reserved (Hidden Accounts)

Occasionally, you may choose a handle that appears completely free when searched within the application, yet the system rejects your submission. This typically happens when the name belongs to an account that is shadow-banned, soft-deleted, suspended, or undergoing an ownership dispute. TikTok preserves handles tied to suspended accounts to prevent identity spoofing, locking those terms out of the public pool indefinitely.

Violation of Handle Formatting and Character Guidelines

TikTok enforces strict syntax parameters that dictate exactly how a username can be constructed. Handles may contain only letters, numbers, underscores, and periods, with a maximum cutoff of 24 characters. However, you cannot place a period at the very end of your handle, nor can you chain consecutive periods together, which immediately invalidates the input.

Account Standing, Verification Badges, and Shadow Restrictions

Accounts with active community guidelines strikes often experience restricted access to profile customization settings. Furthermore, verified accounts wearing the coveted blue checkmark are blocked from self-service username changes entirely. Verified creators must contact platform support directly, as changing a verified handle unlinks the authentication badge to deter account selling.

Detailed checklist showing character rules and formatting requirements for TikTok handles
Detailed checklist showing character rules and formatting requirements for TikTok handles

Step-by-Step Technical Fixes to Force a Username Update

When platform-side policy violations are not the culprit, executing a methodical technical reset can break through persistent device-level glitches. The following sequential troubleshooting procedures clear out stale system processes and establish a clean connection to TikTok’s authentication servers.

  1. Purge TikTok’s Internal App Cache: Launch TikTok, tap your Profile icon, access the three-line Settings menu, scroll down to “Cache & Cellular Data,” and select “Free up space.” Clear both the Cache and Downloads to strip away corrupted script files.
  2. Force Close and Restart the Operating System: Completely swipe away TikTok from your active app switcher screen. Power your mobile device down entirely, wait thirty seconds, and reboot to clear temporary RAM registers.
  3. Cycle Your Network Hardware: Disconnect from your current Wi-Fi network, switch your phone into Airplane Mode for ten seconds, and reconnect directly using high-speed mobile data to eliminate local DNS routing delays.
  4. Audit Application Store Updates: Open the Apple App Store or Google Play Store to confirm your TikTok client is running the latest stable release. Outdated app versions regularly suffer from broken API calls that prevent profile changes from writing to the server.

Fix 1: Clearing TikTok In-App Cache and Device Storage

When you encounter a username not updating TikTok glitch, corrupted temporary files are often the primary suspect. TikTok relies heavily on cached assets to conserve bandwidth, but an overburdened cache can easily desynchronize your local interface from master database updates.

Start by clearing the application’s internal cache directly within your account settings. Navigate to your profile, tap the three-line hamburger menu in the upper right corner, open Settings and Privacy, and select Free up space. Tap Clear next to both Cache and Downloads to erase temporary scripts.

If the in-app tool does not resolve the issue, perform an operating-system-level cache wipe. On Android devices, open Settings, navigate to Apps, select TikTok, tap Storage, and select Clear Cache. iOS users can achieve a comparable reset by offloading the application through Settings > General > iPhone Storage > TikTok > Offload App, which purges system binaries without deleting your local drafts.

Fix 2: Updating, Force-Stopping, or Clean Reinstalling TikTok

Outdated app binaries frequently cause background sync errors when communicating with TikTok’s current API gateways. Visit the Google Play Store or Apple App Store to verify whether a pending client patch is waiting to be installed on your device.

If no update is available, you must terminate lingering background threads that might be locking your profile state. Android users can tap Force Stop within the application info menu to halt all running processes immediately. On iOS, swipe up from the bottom of your screen to trigger the app switcher, then flick the TikTok card off the top edge of the display.

Should the username not updating TikTok bug persist after a restart, initiate a clean reinstallation. Completely uninstall the application, restart your smartphone to flush the operational RAM, and download a fresh copy directly from your official app store. This replaces corrupted local configuration registries with pristine defaults.

Fix 3: Attempting the Change via Web Browser (Desktop / Mobile)

Bypassing the native mobile framework entirely is one of the most reliable workarounds for persistent profile bugs. TikTok’s desktop and mobile web interfaces communicate through distinct web API routes that often sidestep client-side caching hiccups.

Open a modern browser on your desktop computer or mobile device and navigate directly to TikTok.com. Log into your account using your standard credentials, then click on your profile avatar in the upper right corner to access your account dashboard.

Select Edit profile, enter your intended handle into the username field, and click Save. Because desktop browsers do not store the same persistent app assets as the mobile client, your change will transmit directly to the primary user registry without local app interference.

Fix 4: Toggling Networks, Disconnecting VPNs, and Disabling Proxies

TikTok enforces stringent fraud-prevention systems that continuously evaluate your connection’s IP address, subnet stability, and geographic origin. If you attempt an account modification while connected to a Virtual Private Network (VPN) or commercial proxy, security filters may silently drop your request.

Disable any active VPN configurations, private relay services, or custom DNS profiles operating on your device. High latency or packet loss on these intermediary networks can interrupt the write operation before the database confirms receipt of your new identifier.

Additionally, try alternating between local Wi-Fi and high-speed cellular data. Performing a quick network cycle by toggling Airplane Mode on for ten seconds forces your device to negotiate a fresh handshake with nearby cellular towers, clearing stale local routing tables.

Fix 5: Logging Out and Back In Across All Active Sessions

When you log into TikTok, the platform issues an encrypted authentication token that governs your permissions and session data. If that token expires or fails to refresh, your client cannot execute sensitive administrative updates to your profile.

To refresh your authentication credentials, go to your in-app Settings and Privacy, scroll to the bottom, and tap Log out. For an even more thorough reset, check Security > Manage devices beforehand and remove all legacy hardware associated with your profile.

Once you are completely signed out of all endpoints, close the app completely before logging back in with your primary password or two-factor method. Generating a brand-new authentication token frequently clears backend authorization blocks and allows your handle modification to go through.

Diagram illustrating global CDN propagation from central database to regional edge servers
Diagram illustrating global CDN propagation from central database to regional edge servers

The “Propagation Delay” Phenomenon: Why Others Still See Your Old Handle

In many instances, users succeed in updating their handle locally, yet colleagues, followers, and friends continue to see the former name on their feeds. This discrepancy leads many to believe their username not updating TikTok properly, when in reality, the change is simply undergoing normal infrastructure propagation.

Modern social media platforms do not operate on a single centralized computer. When you understand the distributed infrastructure running beneath the surface, the temporary lag between your screen and your audience’s screens becomes entirely predictable.

Understanding TikTok’s Content Delivery Network (CDN) Architecture

To serve short-form video to hundreds of millions of daily visitors with zero buffering, TikTok distributes static user data across a global Content Delivery Network (CDN). These CDNs consist of thousands of regional “edge servers” positioned in data centers worldwide.

When you modify your handle, the change writes instantly to the platform’s core relational database clusters. However, regional edge nodes cache snapshots of your user profile to minimize query strain on those central clusters. Until the cache lifetime (known as Time-to-Live, or TTL) expires on each regional edge node, visitors in those zones will pull the older cached version of your profile.

How Long Does Server-Wide Propagation Take?

Global edge server synchronization is rarely instantaneous across all microservices. In standard operational conditions, you can expect server-wide propagation to take anywhere from 24 to 72 hours to complete across the entire global platform ecosystem.

Different elements of your presence update at varying intervals throughout this deployment window:

  • Profile Headers: Typically update within minutes on your personal client and within a few hours for the general public.
  • Direct Message Threads: Can take 12 to 24 hours to replace historical user handles in existing recipient inboxes.
  • Search Engine and Discovery Indexing: May require 48 to 72 hours for internal search algorithms to index your new moniker.
  • Legacy Mentions, Duets, and Stitches: Can take several days to reflect dynamic username changes across high-volume video catalogs.

How to Refresh Local Cache on Other Devices to Verify Changes

If you need to confirm whether your new handle has propagated across external networks, avoid testing on devices sharing your identical Wi-Fi or Apple ID profile. Stored browser data and cross-device sync profiles can create misleading results.

Instead, open an incognito or private browsing window on a separate network connection. Direct the browser to tiktok.com/@yournewhandle to confirm that the platform routing recognizes the new path. If the profile populates correctly without logging in, your modification was successful at the server level, and third-party mobile apps simply need to flush their own local memory pools.

Special Cases: Verified Accounts and Trademark Clashes

Standard account configurations permit routine modifications within the boundaries of the platform’s cooldown intervals. However, distinct operational rules apply to high-profile creators, verified enterprises, and registered intellectual property owners.

Understanding these institutional constraints will save you from endless troubleshooting loops if your account falls into an enterprise, brand, or verified category.

Why Verified Accounts Cannot Self-Edit Usernames

Accounts carrying the blue verification checkmark have had their administrative handle-editing controls disabled intentionally at the user level. This is a critical security safeguard designed to eliminate identity theft, deceptive impersonation, and illicit account trading.

If verified accounts could modify their handles at will, a verified user could theoretically adjust their identity to mimic another prominent public figure or corporate entity overnight. Consequently, attempting to edit a verified handle through the standard user interface will result in a locked field or an explicit platform rejection message.

Requesting a Username Change Through TikTok Creator Support

If you hold a verified badge and require an updated handle to reflect a brand transition or legal name change, you must submit a formal reassignment petition. This process requires human review by TikTok’s Trust and Safety personnel.

Verified creators should reach out via the TikTok Creator Portal or through their dedicated Partner Manager. Enterprise profiles can route change requests directly through the TikTok for Business Ads Manager support console. Prepare to upload legal identification, business registration filings, or proof of domain ownership to validate that the new requested moniker belongs to the verified party.

Resolving Trademark Infringement and Claiming Inactive Usernames

Many creators encounter an issue where their target handle is claimed by an abandoned account showing zero published content and no public activity for years. TikTok’s terms prohibit username squatting, but handles belonging to dormant profiles are not freed up automatically.

If you represent a legitimate business holding registered trademark protection for the target term, you can file a claim through TikTok’s Intellectual Property Rights portal. Submit your formal USPTO, EUIPO, or equivalent registration serial numbers alongside active documentation of your commercial footprint. If the review team rules that the dormant account infringes on your trademark or violates anti-squatting provisions, they can manually release the handle for your acquisition.

Screenshot of the TikTok Report a Problem submission form for account profile errors
Screenshot of the TikTok Report a Problem submission form for account profile errors

How to Submit a Support Ticket for a Stuck Username

If your account is not verified, you have observed the complete 30-day waiting threshold, and your modifications continue to fail across both app and web platforms, your account state may be stuck in a technical deadlock. At this juncture, escalating the problem through a formal support ticket is the only remaining path to resolution.

To initiate a direct support escalation within the mobile application, complete the following steps:

  1. Navigate to your Profile tab, tap the three-line menu, and select Settings and Privacy.
  2. Scroll down to the Support & About category and select Report a problem.
  3. Under the list of standard topics, select Account and Profile, then tap Editing profile.
  4. Choose Unable to change username from the categorized subtopics.
  5. Review the automated policy tips, then tap No beneath the “Is your problem resolved?” prompt.
  6. Tap Need more help? to reveal the custom support ticketing text field.

Compose a concise, technically specific summary of the obstacle preventing your update. Avoid vague descriptions like “it won’t let me change my name.” Instead, state the exact date your previous handle change occurred, the exact new handle you are requesting, and the specific error dialog generated by the client during submission.

Attach clear, unedited screenshots showing the error prompt alongside a screen capture of your “Edit Profile” dashboard. Providing detailed hardware information—such as your mobile device model, operational OS version, and installed TikTok client build number—dramatically accelerates the triage process for TikTok’s technical support desk.

Navigating the In-App “Report a Problem” Menu

When self-service troubleshooting fails, reaching a human support agent inside the application is your primary escalation path. TikTok conceals its manual ticketing portal beneath several layers of automated self-help guides to filter common questions.

To access the intake form, follow the path: Profile > Menu (three lines) > Settings and privacy > Report a problem > Account and profile > Editing profile. Tap on Unable to change username to review TikTok’s built-in troubleshooting checks.

At the bottom of the automated help article where TikTok asks “Is your problem resolved?”, select No. This selection unlocks the Need more help? button, which directs you to the open support ticket submission window.

Information and Screenshots to Include for Faster Response

Vague support inquiries frequently receive automated boilerplate responses that delay your ticket for days. To bypass the automated bot tier, compile comprehensive diagnostic data directly into your initial submission.

Clearly state your numeric TikTok User ID, your current profile handle, and your desired target handle. State explicitly that your account is past the mandatory 30-day cooldown period and that the issue is a persistent technical bug causing your username not updating on TikTok.

Attach a clear screen recording or multiple screenshots demonstrating the exact failure sequence. Capture the editing screen, your entry of the new handle, and the exact error popup that appears upon tapping “Save” so the engineering team can replicate the failure state.

Using the Official TikTok Web Feedback Form

If the in-app support console crashes or repeatedly gives submission errors, you can bypass the mobile client completely. TikTok maintains an external global web form dedicated to account feedback and technical bug intake.

Visit the official TikTok feedback portal through any desktop browser and locate the Share your feedback form. In the “Topic” dropdown menu, select General account inquiry, followed by the Account information change subcategory.

Enter the email address registered to your TikTok profile so agents can quickly locate your database entry. In the narrative field, document your troubleshooting steps, clarify that you are encountering a persistent username not updating TikTok error, and upload your diagnostic screenshots using the web attachment button.

Conceptual guide detailing modern branding practices for social media handles
Conceptual guide detailing modern branding practices for social media handles

Best Practices for Selecting and Securing Your New TikTok Username

Once you resolve your profile editing issues, choosing your new handle carefully prevents the need for future modifications. Strategic handle selection protects your digital footprint and prevents unnecessary cooldown restrictions down the line.

Because the platform limits adjustments to once every 30 days, selecting an impulsive or poorly structured handle creates sustained branding friction. Treat your TikTok handle as a core digital asset that directly influences audience discovery and brand recall.

Implementing foundational naming best practices ensures that your profile remains searchable, memorable, and resilient against spoofing attacks across social platforms.

Cross-Platform Consistency for Multi-Channel Creators

Securing the identical handle across YouTube, Instagram, X, and TikTok is critical for long-term brand equity. When your audience transitions between discovery platforms, unified naming prevents attribution loss and viewer confusion.

Before confirming your change on TikTok, verify handle availability across all primary networks using multi-platform search tools. Consistent branding also optimizes your presence on external search engines, allowing your profiles to rank collectively on page one for branded queries.

If your exact target handle is taken on one network, adopt a standardized variation across all channels—such as adding a consistent prefix or suffix—rather than fragmenting your brand with mismatched names.

Avoiding Complex Symbols, Typos, and Numbers

High-growth TikTok accounts rely heavily on word-of-mouth recommendations and verbal audio callouts in video content. Complex handles featuring strings of numbers, alternating underscores, or repetitive periods dramatically impair auditory recall.

Handles like @creator_official_2910 are difficult to communicate verbally and introduce substantial friction when viewers search for your content manually. Strive for concise, phonetically intuitive handles that spell out exactly as they sound.

Keep punctuation to an absolute minimum. In addition to reducing verbal clarity, excessive dots and underscores increase the likelihood that fans will accidentally land on copycat or inactive accounts when searching for you.

Securing Your Old Username on a Secondary Account

When you modify your active handle, your abandoned name immediately enters the global public pool. Automated bot networks and opportunistic squatters constantly monitor high-performing accounts to claim released handles for impersonation or resale.

To defend your personal brand, create a secondary placeholder account immediately after your main profile’s update goes through. Navigate to your secondary account and register your former handle before external scraping tools register that the name is available.

Once secured on your backup account, upload a simple graphic directing visitors to your updated profile. This defensive measure blocks malicious actors from impersonating you and routes any legacy search traffic directly to your new identity.

Step-by-step flowchart showing how to troubleshoot a username not updating on TikTok
Step-by-step flowchart showing how to troubleshoot a username not updating on TikTok

Frequently Asked Questions (FAQ)

Will changing my username reset my follower count, likes, or algorithm ranking?

No, updating your username has zero impact on your profile metrics, active follower count, total likes, or account standing. TikTok’s backend infrastructure tracks your profile via a static, unique numerical User ID rather than your public display handle.

All engagement metrics, published video history, community analytics, and algorithmic distribution parameters remain attached to this permanent internal ID. The recommendation engine evaluates content based on individual video performance metrics rather than cosmetic handle changes.

What happens to links pointing to my old TikTok profile?

Updating your handle instantly alters your public profile link from tiktok.com/@oldname to tiktok.com/@newname. TikTok does not provide automated backend redirects from former URLs to new destinations.

Any external hyperlinks pointing to your former address—including links in Instagram bios, YouTube descriptions, personal websites, and Linktree landing pages—will immediately return a 404 “Page Not Found” error. You must manually audit and update your digital footprint across all external properties immediately following a handle adjustment.

Why does TikTok say a username is unavailable when search yields no results?

If the client reports that a handle is taken but an in-app search returns zero profiles, the target handle is likely held in an invisible account state. TikTok’s public search index excludes private accounts with restricted discovery, shadowbanned users, and profiles undergoing disciplinary review.

Additionally, deactivated accounts retain their handle reservations throughout their standard 30-day grace period before total deletion. Finally, TikTok permanently blocks handles containing sensitive terms, policy-violating strings, or words reserved by platform administrators from public registration.

Can I swap usernames between two TikTok accounts that I own?

Directly swapping usernames between dual accounts is technically possible, but it requires careful execution due to the platform’s 30-day modification buffer. When you change the handle on Account A to release it, that handle can theoretically be claimed on Account B, but account cooldowns create timing vulnerabilities.

If Account B has changed its handle within the past 30 days, it cannot accept the newly released handle until its waiting period lapses. During this gap, third-party snipers can claim the abandoned handle, resulting in the permanent loss of your name.

Is there a fee or service to legally buy an existing TikTok username?

No, TikTok does not operate an official handle brokerage, nor does it recognize third-party handle transfers. Section 5 of TikTok’s Terms of Service explicitly bans buying, selling, renting, or trading platform accounts and usernames for financial compensation.

Engaging with third-party “handle brokers” or dark-web middleman services routinely leads to financial fraud, stolen accounts, and permanent platform bans. The only legitimate way to acquire an active handle is through official trademark infringement disputes handled by TikTok’s Legal Operations desk.

Conclusion & Troubleshooting Checklist

Resolving a persistent username not updating TikTok error requires identifying whether the obstacle is caused by backend rules, local caching faults, or technical server desynchronization. By systematically testing the web portal, validating system time offsets, and ruling out regional database delays, you can bypass the common bottlenecks preventing profile changes.

Keep this rapid troubleshooting checklist handy whenever your profile adjustments fail to save:

  • Check Cooldown Status: Confirm that a full 30 days (720 continuous hours) have elapsed since your last handle modification.
  • Verify Character Limits: Ensure your requested handle contains only letters, numbers, underscores, and periods without trailing dots.
  • Purge Local Storage: Clear both the in-app cache and your device’s application cache through mobile system settings.
  • Disable Interfering Tools: Turn off active VPNs, web proxies, and ad-blockers that disrupt verification requests.
  • Attempt Web Profile Editing: Log into TikTok via desktop browser to bypass client-side mobile glitches.
  • Check Platform Outages: Review server monitoring sites to ensure the account database is not undergoing maintenance.
  • Escalate via Ticketing: If your username is still not updating on TikTok after completing these checks, submit an in-app support ticket with unedited screen captures.

Once your new handle is active, quickly secure your previous name on a secondary profile to protect your brand identity across the platform.